ATAX vs AdviCoach
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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ATAX
Financial Services
Investment
$101K to $524K
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
38
AdviCoach
Financial Services
Investment
$79K to $89K
Franchise fee
$55,000
Item 19 status
No Item 19
Units
N/A
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
ATAX
Uses Item 19 availability and transparency status.
Lower SBA default risk
Even
Treat low-loan brands carefully, sample size matters.
| Metric | ATAX | AdviCoach |
|---|---|---|
Franchise Fee | $35,000 | $55,000 |
Min Investment | $101K | $79K |
Max Investment | $524K | $89K |
Royalty Rate | 14.0% | N/A |
Ad Fund Rate | 3.0% | N/A |
Total Ongoing Burden Royalty plus ad fund when available. | 17.0% | N/A |
Median Revenue (Item 19) | $85K | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 2.2% | N/A |
Payback Period | 46.1 yrs | N/A |
Revenue per Dollar Invested | 0.27x | N/A |
Franchised Units | 38 | N/A |
1-Year Net Unit Change | -3 | N/A |
Net Unit Growth Rate | -10.0% | N/A |
Net Closure Rate Net closure proxy based on disclosed unit change. | 7.3% | N/A |
SBA Default Rate | 0.0% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 8 | 2 |
Average SBA Loan Size | $37K | $338K |
Item 19 Status | Cost Data Only | No Item 19 |
Has Item 19 | ✓ Yes | No |
Data Quality Score | 100 | 38 |
What stands out
- • ATAX opens at $101K to $524K, while AdviCoach ranges from $79K to $89K.
- • ATAX shows an Item 19 disclosure; AdviCoach shows no Item 19 disclosure.
- • ATAX has 38 franchised units versus N/A for AdviCoach.
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Last updated: April 2026