Annual Research Report

The State of Franchising 2024

FranchiseIQ Research Team · April 2024 · Based on 5,767 franchise systems and 89,000 SBA loan records

Executive Summary - Three Key Findings

1

Default rates are rising

SBA default rates rose from 6.1% (2019) to 7.2% (2023), driven by post-COVID unit economics pressure in QSR and retail. The overall trajectory is upward despite a modest pullback from the 2022 peak of 7.6%.

2

Transparency is winning

Item 19 disclosure rates improved from 58% (2020) to 71% (2023) - investors are demanding transparency, and franchisors that refuse to share financial performance data are increasingly at a competitive disadvantage.

3

Home services and real estate dominate

Home services and real estate categories outperformed all others on risk-adjusted returns for the 4th consecutive year. Lower capital requirements, recession resilience, and essential-service demand drivers continue to favor these sectors.

Item 19 Disclosure Analysis

The single most predictive variable for franchise success is whether the franchisor is willing to show you their numbers.

31%

Lower SBA default rates for brands that disclose Item 19 (5.1% vs 7.4%)

71%

Of franchises in our database now disclose Item 19, up from 58% in 2020

Item 19 Disclosure Rate Over Time

2020
58%
2021
63%
2022
67%
2023
71%

The Investment Paradox

One of the most persistent myths in franchise investing is that higher-cost franchises are safer investments. The data says otherwise.

“Higher total investment does NOT predict lower default rates. The correlation coefficient is essentially flat (R² = 0.03). A $1.5M QSR franchise defaults at nearly the same rate as a $150K home services franchise.”

- FranchiseIQ Research, correlation analysis of 5,767 franchise systems

What actually predicts default:

  • Category - Real estate and senior care consistently outperform QSR and retail
  • Item 19 disclosure - Franchisors willing to share unit economics run better systems
  • Unit growth trajectory - Steady growth beats hyper-expansion; rapid unit growth often precedes rising defaults

The SBA Lens - Why This Data Matters

SBA loan data is the most unbiased measure of franchise performance available to investors. Franchisors cannot game it.

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Public record, not franchisor marketing

Unlike Item 19 (which franchisors choose whether to disclose), SBA charge-off data is public record. Every dollar lent and every default is tracked by the federal government.

Built-in lag - plan accordingly

SBA data lags FDD data by 18–24 months due to the loan origination → charge-off timeline. Use SBA data for trend analysis, not real-time assessment.

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The 15% threshold

When a franchise system's SBA default rate exceeds 15%, it becomes a red flag for lenders - and should be a red flag for buyers. Systems above this threshold face higher borrowing costs and scrutiny.

Top 10 Most Improved Systems

These franchise systems showed the largest reduction in SBA default rates between 2020 and 2023, signaling operational improvements and stronger unit economics.

#Brand2020 Rate2023 RateImprovement
1Sport Clips6.8%2.8%-4.0pp
2Great Clips9.1%5.2%-3.9pp
3Anytime Fitness5.9%2.0%-3.9pp
4Snap-on Tools6.2%3.4%-2.8pp
5Paul Davis Restoration7.4%4.9%-2.5pp
6Miracle-Ear5.8%3.5%-2.3pp
7Budget Blinds4.9%2.8%-2.1pp
8Jan-Pro Cleaning5.5%3.7%-1.8pp
9Pinch A Penny5.3%3.6%-1.7pp
10BrightSpring Health4.8%3.2%-1.6pp

Methodology

Data sourced from SBA 7(a) FOIA disclosures (2010–2023), FDD filings submitted to state franchise regulators (all 50 states), and proprietary normalization by FranchiseIQ Research. Default rate defined as loan charge-off or SBA guarantee claim. Minimum 50 active loans required for inclusion. Data as of Q4 2023.

Category assignments follow the International Franchise Association (IFA) taxonomy with adjustments for multi-concept operators. Year-over-year trends are calculated on a rolling 3-year cohort basis to smooth for loan maturity effects.

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