ATAX vs The Growth Coach

Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.

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ATAX
Financial Services
Investment
$101K to $524K
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
38
The Growth Coach
Financial Services
Investment
$54K to $76K
Franchise fee
$39,900
Item 19 status
Revenue Only
Units
36
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Even
Treat low-loan brands carefully, sample size matters.
MetricATAXThe Growth Coach
Franchise Fee
$35,000$39,900
Min Investment
$101K$54K
Max Investment
$524K$76K
Royalty Rate
14.0%10.0%
Ad Fund Rate
3.0%0.0%
Total Ongoing Burden
Royalty plus ad fund when available.
17.0%10.0%
Median Revenue (Item 19)
$85K$53K
Cash-on-Cash Return
Estimated when revenue and margin assumptions are available.
2.2%12.1%
Payback Period
46.1 yrs8.2 yrs
Revenue per Dollar Invested
0.27x0.81x
Franchised Units
3836
1-Year Net Unit Change
-3-8
Net Unit Growth Rate
-10.0%-17.4%
Net Closure Rate
Net closure proxy based on disclosed unit change.
7.3%18.2%
SBA Default Rate
0.0%0.0%
SBA Loan Count
Use this to judge whether SBA default data is statistically meaningful.
83
Average SBA Loan Size
$37K$89K
Item 19 Status
Cost Data OnlyRevenue Only
Has Item 19
✓ Yes✓ Yes
Data Quality Score
100100

What stands out

  • ATAX opens at $101K to $524K, while The Growth Coach ranges from $54K to $76K.
  • ATAX shows an Item 19 disclosure; The Growth Coach shows an Item 19 disclosure.
  • ATAX has 38 franchised units versus 36 for The Growth Coach.

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Last updated: April 2026