BEEF JERKY EXPERIENCE vs McDonald's
Compare FDD disclosures, investment range, royalty and ad fund burden, SBA lending outcomes, Item 20-style unit movement, Item 19 transparency, and data-confidence caveats with a permanent shareable URL.
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BEEF JERKY EXPERIENCE
QSR
Investment
$197K to $407K
Franchise fee
$49,900
Item 19 status
Confidence
High Confidence
Units
81
McDonald's
QSR
Investment
$1.5M to $2.7M
Franchise fee
$45,000
Item 19 status
Revenue Only
Confidence
High Confidence
Units
12,772
Lower entry cost
Leans left
Based on disclosed minimum initial investment only; buyer cash needs may be higher after working capital, lease, and financing assumptions.
Better disclosed economics
McDonald's
Uses the same Item 19 transparency hierarchy shown on franchise pages and rankings.
Lower SBA default risk
Even
Treat low-loan brands carefully; sample size and SBA borrower mix matter.
| Metric | BEEF JERKY EXPERIENCE | McDonald's |
|---|---|---|
Franchise Fee From disclosed FDD fee data when available; excludes buyer-specific legal, diligence, and financing costs. | $49,900 | $45,000 |
Min Investment Lower bound of disclosed initial investment range, not a recommended capital budget. | $197K | $1.5M |
Max Investment Upper end of FDD range; still reconcile to site, lease, buildout, and working-capital assumptions. | $407K | $2.7M |
Royalty Rate Ongoing royalty burden before local store economics and owner salary. | 6.0% | 5.0% |
Ad Fund Rate National/brand fund rate when disclosed; local marketing may be additive. | 2.0% | 4.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 8.0% | 9.0% |
Median Revenue (Item 19) Only meaningful when the franchisor provides an Item 19 financial-performance representation. | $391K | $3.8M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 15.5% | 7.3% |
Payback Period | 6.4 yrs | 13.7 yrs |
Revenue per Dollar Invested | 1.29x | 1.83x |
Franchised Units Latest disclosed franchised-unit count in the corpus. | 81 | 12,772 |
1-Year Net Unit Change Item 20-style system movement signal; investigate transfers, closures, and refranchising before assuming organic growth. | -7 | 102 |
Net Unit Growth Rate | -7.9% | 0.8% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 8.0% | N/A |
SBA Default Rate Historical SBA performance for matched loans, not a prediction for a new buyer or location. | N/A | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | N/A | 1 |
Average SBA Loan Size | N/A | $80K |
Item 19 Status Canonical transparency badge used across franchise, ranking, and compare surfaces. | Revenue Only | |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Confidence Derived from the same data-quality thresholds used on franchise pages. | High Confidence · 100/100 | High Confidence · 100/100 |
What stands out
- • BEEF JERKY EXPERIENCE discloses an initial investment range of $197K to $407K, while McDonald's discloses $1.5M to $2.7M. Treat these as FDD ranges, not a full purchase budget.
- • BEEF JERKY EXPERIENCE shows an Item 19 financial-performance disclosure; McDonald's shows an Item 19 financial-performance disclosure. Missing Item 19 data should narrow confidence, not automatically kill a brand.
- • BEEF JERKY EXPERIENCE has 81 franchised units versus 12,772 for McDonald's; use one-year net unit movement and closure proxies as early diligence signals, not final underwriting.
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Last updated: May 2026