Bonchon vs Denny's
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Bonchon
Casual Dining
Investment
$262K to $1.3M
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
127
Denny's
Casual Dining
Investment
$255K to $3.1M
Franchise fee
$30,000
Item 19 status
Full Disclosure
Units
1,342
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Bonchon | Denny's |
|---|---|---|
Franchise Fee | $35,000 | $30,000 |
Min Investment | $262K | $255K |
Max Investment | $1.3M | $3.1M |
Royalty Rate | 5.0% | 4.5% |
Ad Fund Rate | 4.0% | 3.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 7.5% |
Median Revenue (Item 19) | $1.0M | $1.8M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 1.3% | 2.7% |
Payback Period | 77.4 yrs | 36.7 yrs |
Revenue per Dollar Invested | 1.29x | 1.09x |
Franchised Units | 127 | 1,342 |
1-Year Net Unit Change | 16 | -37 |
Net Unit Growth Rate | 266.7% | -2.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | 2.7% |
SBA Default Rate | 13.3% | 2.6% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 38 | 55 |
Average SBA Loan Size | $666K | $928K |
Item 19 Status | Cost Data Only | Full Disclosure |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Bonchon opens at $262K to $1.3M, while Denny's ranges from $255K to $3.1M.
- • Bonchon shows an Item 19 disclosure; Denny's shows an Item 19 disclosure.
- • Bonchon has 127 franchised units versus 1,342 for Denny's.
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Last updated: April 2026