CENTURY 21® vs Keller Williams Realty, LLC
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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CENTURY 21®
Real Estate
Investment
$35K to $466K
Franchise fee
$25,000
Item 19 status
Cost Data Only
Units
1,807
Keller Williams Realty, LLC
Real Estate
Investment
$182K to $336K
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
766
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Even
Treat low-loan brands carefully, sample size matters.
| Metric | CENTURY 21® | Keller Williams Realty, LLC |
|---|---|---|
Franchise Fee | $25,000 | $35,000 |
Min Investment | $35K | $182K |
Max Investment | $466K | $336K |
Royalty Rate | 6.0% | 6.0% |
Ad Fund Rate | 0.5% | 0.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 6.5% | 6.5% |
Median Revenue (Item 19) | N/A | $728K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | 38.0% |
Payback Period | N/A | 2.6 yrs |
Revenue per Dollar Invested | N/A | 2.81x |
Franchised Units | 1,807 | 766 |
1-Year Net Unit Change | -73 | -42 |
Net Unit Growth Rate | -3.9% | -5.4% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 3.9% | 5.2% |
SBA Default Rate | 0.0% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 29 | 8 |
Average SBA Loan Size | $535K | $821K |
Item 19 Status | Cost Data Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 100 |
What stands out
- • CENTURY 21® opens at $35K to $466K, while Keller Williams Realty, LLC ranges from $182K to $336K.
- • CENTURY 21® shows an Item 19 disclosure; Keller Williams Realty, LLC shows an Item 19 disclosure.
- • CENTURY 21® has 1,807 franchised units versus 766 for Keller Williams Realty, LLC.
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Last updated: April 2026