Courtyard by Marriott vs La Quinta
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Courtyard by Marriott
Travel
Investment
$14.9M to $33.1M
Franchise fee
$90,000
Item 19 status
Cost Data Only
Units
901
La Quinta
Travel
Investment
$4.3M to $7.4M
Franchise fee
$55,000
Item 19 status
Cost Data Only
Units
899
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | Courtyard by Marriott | La Quinta |
|---|---|---|
Franchise Fee | $90,000 | $55,000 |
Min Investment | $14.9M | $4.3M |
Max Investment | $33.1M | $7.4M |
Royalty Rate | 6.0% | 5.5% |
Ad Fund Rate | 2.0% | 3.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 8.0% | 9.0% |
Median Revenue (Item 19) | $142K | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 0.0% | N/A |
Payback Period | 2413.0 yrs | N/A |
Revenue per Dollar Invested | 0.01x | N/A |
Franchised Units | 901 | 899 |
1-Year Net Unit Change | 11 | -15 |
Net Unit Growth Rate | 1.3% | -1.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | 1.6% |
SBA Default Rate | 0.0% | 2.2% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 16 | 103 |
Average SBA Loan Size | $3.5M | $3.2M |
Item 19 Status | Cost Data Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 85 |
What stands out
- • Courtyard by Marriott opens at $14.9M to $33.1M, while La Quinta ranges from $4.3M to $7.4M.
- • Courtyard by Marriott shows an Item 19 disclosure; La Quinta shows an Item 19 disclosure.
- • Courtyard by Marriott has 901 franchised units versus 899 for La Quinta.
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Last updated: April 2026