Days Inn vs TownePlace Suites by Marriott
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Days Inn
Travel
Investment
$244K to $9.4M
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
1,257
TownePlace Suites by Marriott
Travel
Investment
$12.8M to $37.9M
Franchise fee
$75,000
Item 19 status
Revenue Only
Units
497
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Days Inn | TownePlace Suites by Marriott |
|---|---|---|
Franchise Fee | $35,000 | $75,000 |
Min Investment | $244K | $12.8M |
Max Investment | $9.4M | $37.9M |
Royalty Rate | 5.5% | 5.5% |
Ad Fund Rate | 3.8% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.3% | 7.5% |
Median Revenue (Item 19) | N/A | $9K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | 0.0% |
Payback Period | N/A | 35880.7 yrs |
Revenue per Dollar Invested | N/A | 0.00x |
Franchised Units | 1,257 | 497 |
1-Year Net Unit Change | -22 | 22 |
Net Unit Growth Rate | -1.7% | 4.6% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 1.7% | N/A |
SBA Default Rate | 1.5% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 324 | 10 |
Average SBA Loan Size | $1.9M | $4.3M |
Item 19 Status | Cost Data Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 100 |
What stands out
- • Days Inn opens at $244K to $9.4M, while TownePlace Suites by Marriott ranges from $12.8M to $37.9M.
- • Days Inn shows an Item 19 disclosure; TownePlace Suites by Marriott shows an Item 19 disclosure.
- • Days Inn has 1,257 franchised units versus 497 for TownePlace Suites by Marriott.
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Last updated: April 2026