De Jeng USA (Illinois-Master) vs Brightmind Learning
Compare FDD disclosures, investment range, royalty and ad fund burden, SBA lending outcomes, Item 20-style unit movement, Item 19 transparency, and data-confidence caveats with a permanent shareable URL.
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De Jeng USA (Illinois-Master)
Other
Investment
$146K to $176K
Franchise fee
$100,000
Item 19 status
No Item 19
Confidence
High Confidence
Units
0
Brightmind Learning
Other
Investment
N/A to N/A
Franchise fee
N/A
Item 19 status
Confidence
Low Confidence
Units
N/A
Lower entry cost
Even
Based on disclosed minimum initial investment only; buyer cash needs may be higher after working capital, lease, and financing assumptions.
Better disclosed economics
De Jeng USA (Illinois-Master)
Uses the same Item 19 transparency hierarchy shown on franchise pages and rankings.
Lower SBA default risk
Even
Treat low-loan brands carefully; sample size and SBA borrower mix matter.
| Metric | De Jeng USA (Illinois-Master) | Brightmind Learning |
|---|---|---|
Franchise Fee From disclosed FDD fee data when available; excludes buyer-specific legal, diligence, and financing costs. | $100,000 | N/A |
Min Investment Lower bound of disclosed initial investment range, not a recommended capital budget. | $146K | N/A |
Max Investment Upper end of FDD range; still reconcile to site, lease, buildout, and working-capital assumptions. | $176K | N/A |
Royalty Rate Ongoing royalty burden before local store economics and owner salary. | 1.5% | N/A |
Ad Fund Rate National/brand fund rate when disclosed; local marketing may be additive. | 3.0% | N/A |
Total Ongoing Burden Royalty plus ad fund when available. | 4.5% | N/A |
Median Revenue (Item 19) Only meaningful when the franchisor provides an Item 19 financial-performance representation. | N/A | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | N/A |
Payback Period | N/A | N/A |
Revenue per Dollar Invested | N/A | N/A |
Franchised Units Latest disclosed franchised-unit count in the corpus. | 0 | N/A |
1-Year Net Unit Change Item 20-style system movement signal; investigate transfers, closures, and refranchising before assuming organic growth. | 0 | N/A |
Net Unit Growth Rate | N/A | N/A |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate Historical SBA performance for matched loans, not a prediction for a new buyer or location. | N/A | N/A |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | N/A | N/A |
Average SBA Loan Size | N/A | N/A |
Item 19 Status Canonical transparency badge used across franchise, ranking, and compare surfaces. | No Item 19 | |
Has Item 19 | No | No |
Data Confidence Derived from the same data-quality thresholds used on franchise pages. | High Confidence · 80/100 | Low Confidence · 20/100 |
What stands out
- • De Jeng USA (Illinois-Master) discloses an initial investment range of $146K to $176K, while Brightmind Learning discloses N/A to N/A. Treat these as FDD ranges, not a full purchase budget.
- • De Jeng USA (Illinois-Master) shows no Item 19 financial-performance disclosure; Brightmind Learning shows no Item 19 financial-performance disclosure. Missing Item 19 data should narrow confidence, not automatically kill a brand.
- • De Jeng USA (Illinois-Master) has 0 franchised units versus N/A for Brightmind Learning; use one-year net unit movement and closure proxies as early diligence signals, not final underwriting.
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Last updated: May 2026