EarthWise Pet vs Woofie's
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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EarthWise Pet
Pet Services
Investment
$288K to $828K
Franchise fee
$45,000
Item 19 status
Cost Data Only
Units
123
Woofie's
Pet Services
Investment
$180K to $295K
Franchise fee
$57,500
Item 19 status
Revenue Only
Units
30
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | EarthWise Pet | Woofie's |
|---|---|---|
Franchise Fee | $45,000 | $57,500 |
Min Investment | $288K | $180K |
Max Investment | $828K | $295K |
Royalty Rate | 5.0% | 6.5% |
Ad Fund Rate | 1.5% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 6.5% | 8.5% |
Median Revenue (Item 19) | $478K | $3.2M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 13.3% | 183.1% |
Payback Period | 7.5 yrs | 0.5 yrs |
Revenue per Dollar Invested | 0.86x | 13.56x |
Franchised Units | 123 | 30 |
1-Year Net Unit Change | -33 | 13 |
Net Unit Growth Rate | -21.2% | 216.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 21.2% | N/A |
SBA Default Rate | 18.8% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 48 | 21 |
Average SBA Loan Size | $418K | $151K |
Item 19 Status | Cost Data Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • EarthWise Pet opens at $288K to $828K, while Woofie's ranges from $180K to $295K.
- • EarthWise Pet shows an Item 19 disclosure; Woofie's shows an Item 19 disclosure.
- • EarthWise Pet has 123 franchised units versus 30 for Woofie's.
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Last updated: April 2026