Four Points by Sheraton vs La Quinta
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Four Points by Sheraton
Travel
Investment
$12.7M to $36.9M
Franchise fee
$75,000
Item 19 status
Revenue Only
Units
153
La Quinta
Travel
Investment
$4.3M to $7.4M
Franchise fee
$55,000
Item 19 status
Cost Data Only
Units
899
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | Four Points by Sheraton | La Quinta |
|---|---|---|
Franchise Fee | $75,000 | $55,000 |
Min Investment | $12.7M | $4.3M |
Max Investment | $36.9M | $7.4M |
Royalty Rate | 5.5% | 5.5% |
Ad Fund Rate | 1.0% | 3.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 6.5% | 9.0% |
Median Revenue (Item 19) | $8K | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 0.0% | N/A |
Payback Period | 37495.7 yrs | N/A |
Revenue per Dollar Invested | 0.00x | N/A |
Franchised Units | 153 | 899 |
1-Year Net Unit Change | -6 | -15 |
Net Unit Growth Rate | -3.8% | -1.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 3.8% | 1.6% |
SBA Default Rate | 0.0% | 2.2% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 5 | 103 |
Average SBA Loan Size | $5.0M | $3.2M |
Item 19 Status | Revenue Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 85 |
What stands out
- • Four Points by Sheraton opens at $12.7M to $36.9M, while La Quinta ranges from $4.3M to $7.4M.
- • Four Points by Sheraton shows an Item 19 disclosure; La Quinta shows an Item 19 disclosure.
- • Four Points by Sheraton has 153 franchised units versus 899 for La Quinta.
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Last updated: April 2026