GNC vs Max Muscle

Side-by-side FDD data comparison. Sourced from Franchise Disclosure Documents.

Max Muscle
Retail
MetricGNCMax Muscle
Franchise Fee$20,000$35,000
Royalty Rate6.0%6.0%
Ad Fund Rate3.0%2.0%
Min Investment$188K$94K
Max Investment$507K$284K
Median Revenue (Item 19)$444K$16K
1-Year Unit ChangeN/A-4
SBA Default Rate0.0%22.2%
Has Item 19✓ Yes✓ Yes

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Last updated: April 2026