GNC vs PINOT’S PALETTE

Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.

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GNC
Retail
Investment
$188K to $507K
Franchise fee
$20,000
Item 19 status
Revenue Only
Units
750
PINOT’S PALETTE
Retail
Investment
$119K to $259K
Franchise fee
$25,000
Item 19 status
Revenue Only
Units
69
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
MetricGNCPINOT’S PALETTE
Franchise Fee
$20,000$25,000
Min Investment
$188K$119K
Max Investment
$507K$259K
Royalty Rate
6.0%6.0%
Ad Fund Rate
3.0%2.0%
Total Ongoing Burden
Royalty plus ad fund when available.
9.0%8.0%
Median Revenue (Item 19)
$444K$380K
Cash-on-Cash Return
Estimated when revenue and margin assumptions are available.
3.8%8.0%
Payback Period
26.1 yrs12.4 yrs
Revenue per Dollar Invested
1.28x2.01x
Franchised Units
75069
1-Year Net Unit Change
N/A-2
Net Unit Growth Rate
N/A-2.7%
Net Closure Rate
Net closure proxy based on disclosed unit change.
N/A2.8%
SBA Default Rate
0.0%15.4%
SBA Loan Count
Use this to judge whether SBA default data is statistically meaningful.
1446
Average SBA Loan Size
$159K$147K
Item 19 Status
Revenue OnlyRevenue Only
Has Item 19
✓ Yes✓ Yes
Data Quality Score
90100

What stands out

  • GNC opens at $188K to $507K, while PINOT’S PALETTE ranges from $119K to $259K.
  • GNC shows an Item 19 disclosure; PINOT’S PALETTE shows an Item 19 disclosure.
  • GNC has 750 franchised units versus 69 for PINOT’S PALETTE.

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Last updated: April 2026