Hilton vs Marriott

Side-by-side FDD data comparison. Sourced from Franchise Disclosure Documents.

Hilton
Travel
Marriott
Travel
MetricHiltonMarriott
Franchise Fee$85,000N/A
Royalty Rate5.0%6.0%
Ad Fund Rate4.0%1.0%
Min Investment$49.7M$93.9M
Max Investment$204.3M$168.9M
Median Revenue (Item 19)N/A$17K
1-Year Unit Change-20
SBA Default RateN/AN/A
Has Item 19✓ Yes✓ Yes

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Last updated: April 2026