HOME INSTEAD vs HOMEWATCH CAREGIVERS
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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HOME INSTEAD
Senior Care
Investment
$91K to $270K
Franchise fee
$54,000
Item 19 status
Revenue Only
Units
2
HOMEWATCH CAREGIVERS
Senior Care
Investment
$122K to $178K
Franchise fee
$50,000
Item 19 status
Revenue Only
Units
213
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | HOME INSTEAD | HOMEWATCH CAREGIVERS |
|---|---|---|
Franchise Fee | $54,000 | $50,000 |
Min Investment | $91K | $122K |
Max Investment | $270K | $178K |
Royalty Rate | 5.0% | 5.0% |
Ad Fund Rate | 2.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 7.0% | 7.0% |
Median Revenue (Item 19) | $2.3M | $1.1M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 137.9% | 84.1% |
Payback Period | 0.7 yrs | 1.2 yrs |
Revenue per Dollar Invested | 12.54x | 7.65x |
Franchised Units | 2 | 213 |
1-Year Net Unit Change | 1 | 11 |
Net Unit Growth Rate | 20.0% | 5.0% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 1.9% | 22.7% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 162 | 60 |
Average SBA Loan Size | $511K | $305K |
Item 19 Status | Revenue Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • HOME INSTEAD opens at $91K to $270K, while HOMEWATCH CAREGIVERS ranges from $122K to $178K.
- • HOME INSTEAD shows an Item 19 disclosure; HOMEWATCH CAREGIVERS shows an Item 19 disclosure.
- • HOME INSTEAD has 2 franchised units versus 213 for HOMEWATCH CAREGIVERS.
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Last updated: April 2026