HOME INSTEAD vs HomeWell Care Services

Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.

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https://fddiq.com/compare/home-instead-vs-homewell-care-services
HOME INSTEAD
Senior Care
Investment
$91K to $270K
Franchise fee
$54,000
Item 19 status
Revenue Only
Units
2
HomeWell Care Services
Senior Care
Investment
$54K to $234K
Franchise fee
$49,500
Item 19 status
Cost Data Only
Units
22
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
MetricHOME INSTEADHomeWell Care Services
Franchise Fee
$54,000$49,500
Min Investment
$91K$54K
Max Investment
$270K$234K
Royalty Rate
5.0%10.0%
Ad Fund Rate
2.0%0.0%
Total Ongoing Burden
Royalty plus ad fund when available.
7.0%10.0%
Median Revenue (Item 19)
$2.3M$865K
Cash-on-Cash Return
Estimated when revenue and margin assumptions are available.
137.9%47.9%
Payback Period
0.7 yrs2.1 yrs
Revenue per Dollar Invested
12.54x6.00x
Franchised Units
222
1-Year Net Unit Change
112
Net Unit Growth Rate
20.0%54.5%
Net Closure Rate
Net closure proxy based on disclosed unit change.
N/AN/A
SBA Default Rate
1.9%0.0%
SBA Loan Count
Use this to judge whether SBA default data is statistically meaningful.
16231
Average SBA Loan Size
$511K$156K
Item 19 Status
Revenue OnlyCost Data Only
Has Item 19
✓ Yes✓ Yes
Data Quality Score
100100

What stands out

  • HOME INSTEAD opens at $91K to $270K, while HomeWell Care Services ranges from $54K to $234K.
  • HOME INSTEAD shows an Item 19 disclosure; HomeWell Care Services shows an Item 19 disclosure.
  • HOME INSTEAD has 2 franchised units versus 22 for HomeWell Care Services.

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Last updated: April 2026