HOME INSTEAD vs HomeWell Care Services
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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HOME INSTEAD
Senior Care
Investment
$91K to $270K
Franchise fee
$54,000
Item 19 status
Revenue Only
Units
2
HomeWell Care Services
Senior Care
Investment
$54K to $234K
Franchise fee
$49,500
Item 19 status
Cost Data Only
Units
22
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | HOME INSTEAD | HomeWell Care Services |
|---|---|---|
Franchise Fee | $54,000 | $49,500 |
Min Investment | $91K | $54K |
Max Investment | $270K | $234K |
Royalty Rate | 5.0% | 10.0% |
Ad Fund Rate | 2.0% | 0.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 7.0% | 10.0% |
Median Revenue (Item 19) | $2.3M | $865K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 137.9% | 47.9% |
Payback Period | 0.7 yrs | 2.1 yrs |
Revenue per Dollar Invested | 12.54x | 6.00x |
Franchised Units | 2 | 22 |
1-Year Net Unit Change | 1 | 12 |
Net Unit Growth Rate | 20.0% | 54.5% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 1.9% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 162 | 31 |
Average SBA Loan Size | $511K | $156K |
Item 19 Status | Revenue Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • HOME INSTEAD opens at $91K to $270K, while HomeWell Care Services ranges from $54K to $234K.
- • HOME INSTEAD shows an Item 19 disclosure; HomeWell Care Services shows an Item 19 disclosure.
- • HOME INSTEAD has 2 franchised units versus 22 for HomeWell Care Services.
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Last updated: April 2026