Image360 vs Max Muscle
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Image360
Retail
Investment
$218K to $502K
Franchise fee
$40,000
Item 19 status
Cost Data Only
Units
125
Max Muscle
Retail
Investment
$94K to $284K
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
125
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Image360 | Max Muscle |
|---|---|---|
Franchise Fee | $40,000 | $35,000 |
Min Investment | $218K | $94K |
Max Investment | $502K | $284K |
Royalty Rate | 2.0% | 6.0% |
Ad Fund Rate | 2.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 4.0% | 8.0% |
Median Revenue (Item 19) | $724K | $16K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 16.1% | 0.3% |
Payback Period | 6.2 yrs | 287.1 yrs |
Revenue per Dollar Invested | 2.01x | 0.09x |
Franchised Units | 125 | 125 |
1-Year Net Unit Change | -2 | -4 |
Net Unit Growth Rate | -1.6% | -3.9% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 1.6% | 3.1% |
SBA Default Rate | 27.3% | 22.2% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 35 | 18 |
Average SBA Loan Size | $355K | $132K |
Item 19 Status | Cost Data Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Image360 opens at $218K to $502K, while Max Muscle ranges from $94K to $284K.
- • Image360 shows an Item 19 disclosure; Max Muscle shows an Item 19 disclosure.
- • Image360 has 125 franchised units versus 125 for Max Muscle.
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Last updated: April 2026