Keller Williams Realty, LLC vs Real Deals on Home Décor®
Compare FDD disclosures, investment range, royalty and ad fund burden, SBA lending outcomes, Item 20-style unit movement, Item 19 transparency, and data-confidence caveats with a permanent shareable URL.
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Keller Williams Realty, LLC
Real Estate
Investment
$182K to $336K
Franchise fee
$35,000
Item 19 status
Limited Data
Confidence
High Confidence
Units
766
Real Deals on Home Décor®
Real Estate
Investment
$143K to $268K
Franchise fee
$30,000
Item 19 status
Revenue Only
Confidence
High Confidence
Units
8
Lower entry cost
Leans right
Based on disclosed minimum initial investment only; buyer cash needs may be higher after working capital, lease, and financing assumptions.
Better disclosed economics
Real Deals on Home Décor®
Uses the same Item 19 transparency hierarchy shown on franchise pages and rankings.
Lower SBA default risk
Even
Treat low-loan brands carefully; sample size and SBA borrower mix matter.
| Metric | Keller Williams Realty, LLC | Real Deals on Home Décor® |
|---|---|---|
Franchise Fee From disclosed FDD fee data when available; excludes buyer-specific legal, diligence, and financing costs. | $35,000 | $30,000 |
Min Investment Lower bound of disclosed initial investment range, not a recommended capital budget. | $182K | $143K |
Max Investment Upper end of FDD range; still reconcile to site, lease, buildout, and working-capital assumptions. | $336K | $268K |
Royalty Rate Ongoing royalty burden before local store economics and owner salary. | 6.0% | 5.0% |
Ad Fund Rate National/brand fund rate when disclosed; local marketing may be additive. | N/A | 1.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 6.5% | 6.5% |
Median Revenue (Item 19) Only meaningful when the franchisor provides an Item 19 financial-performance representation. | $728K | $337K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 38.0% | 22.1% |
Payback Period | 2.6 yrs | 4.5 yrs |
Revenue per Dollar Invested | 2.81x | 1.64x |
Franchised Units Latest disclosed franchised-unit count in the corpus. | 766 | 8 |
1-Year Net Unit Change Item 20-style system movement signal; investigate transfers, closures, and refranchising before assuming organic growth. | -42 | 0 |
Net Unit Growth Rate | -5.4% | N/A |
Net Closure Rate Net closure proxy based on disclosed unit change. | 5.2% | N/A |
SBA Default Rate Historical SBA performance for matched loans, not a prediction for a new buyer or location. | 0.0% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 8 | 10 |
Average SBA Loan Size | $821K | $129K |
Item 19 Status Canonical transparency badge used across franchise, ranking, and compare surfaces. | Limited Data | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Confidence Derived from the same data-quality thresholds used on franchise pages. | High Confidence · 100/100 | High Confidence · 100/100 |
What stands out
- • Keller Williams Realty, LLC discloses an initial investment range of $182K to $336K, while Real Deals on Home Décor® discloses $143K to $268K. Treat these as FDD ranges, not a full purchase budget.
- • Keller Williams Realty, LLC shows an Item 19 financial-performance disclosure; Real Deals on Home Décor® shows an Item 19 financial-performance disclosure. Missing Item 19 data should narrow confidence, not automatically kill a brand.
- • Keller Williams Realty, LLC has 766 franchised units versus 8 for Real Deals on Home Décor®; use one-year net unit movement and closure proxies as early diligence signals, not final underwriting.
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Last updated: May 2026