La Quinta vs CruiseOne
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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La Quinta
Travel
Investment
$4.3M to $7.4M
Franchise fee
$55,000
Item 19 status
Cost Data Only
Units
899
CruiseOne
Travel
Investment
$13K to $21K
Franchise fee
$10,500
Item 19 status
Cost Data Only
Units
1,954
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | La Quinta | CruiseOne |
|---|---|---|
Franchise Fee | $55,000 | $10,500 |
Min Investment | $4.3M | $13K |
Max Investment | $7.4M | $21K |
Royalty Rate | 5.5% | 3.0% |
Ad Fund Rate | 3.5% | 0.3% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 3.3% |
Median Revenue (Item 19) | N/A | $138K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | 96.9% |
Payback Period | N/A | 1.0 yrs |
Revenue per Dollar Invested | N/A | 8.24x |
Franchised Units | 899 | 1,954 |
1-Year Net Unit Change | -15 | 221 |
Net Unit Growth Rate | -1.7% | 13.0% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 1.6% | N/A |
SBA Default Rate | 2.2% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 103 | 1 |
Average SBA Loan Size | $3.2M | $850K |
Item 19 Status | Cost Data Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 100 |
What stands out
- • La Quinta opens at $4.3M to $7.4M, while CruiseOne ranges from $13K to $21K.
- • La Quinta shows an Item 19 disclosure; CruiseOne shows an Item 19 disclosure.
- • La Quinta has 899 franchised units versus 1,954 for CruiseOne.
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Last updated: April 2026