La Quinta vs SpringHill Suites by Marriott
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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La Quinta
Travel
Investment
$4.3M to $7.4M
Franchise fee
$55,000
Item 19 status
Cost Data Only
Units
899
SpringHill Suites by Marriott
Travel
Investment
$13.0M to $38.0M
Franchise fee
$75,000
Item 19 status
Revenue Only
Units
522
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | La Quinta | SpringHill Suites by Marriott |
|---|---|---|
Franchise Fee | $55,000 | $75,000 |
Min Investment | $4.3M | $13.0M |
Max Investment | $7.4M | $38.0M |
Royalty Rate | 5.5% | 5.5% |
Ad Fund Rate | 3.5% | 2.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 8.0% |
Median Revenue (Item 19) | N/A | $108K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | 0.0% |
Payback Period | N/A | 3370.3 yrs |
Revenue per Dollar Invested | N/A | 0.00x |
Franchised Units | 899 | 522 |
1-Year Net Unit Change | -15 | 19 |
Net Unit Growth Rate | -1.7% | 3.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 1.6% | N/A |
SBA Default Rate | 2.2% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 103 | 8 |
Average SBA Loan Size | $3.2M | $4.9M |
Item 19 Status | Cost Data Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 100 |
What stands out
- • La Quinta opens at $4.3M to $7.4M, while SpringHill Suites by Marriott ranges from $13.0M to $38.0M.
- • La Quinta shows an Item 19 disclosure; SpringHill Suites by Marriott shows an Item 19 disclosure.
- • La Quinta has 899 franchised units versus 522 for SpringHill Suites by Marriott.
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Last updated: April 2026