Franchise Intelligence

Franchise Territory Heat Map

Where are franchises concentrated? Which states are underserved? Interactive map of franchise density, growth, and registration requirements across all 50 states.

Low Density (Opportunity)Medium DensityHigh Density (Saturated)
Density per 100K residents184 (low) to 408 (high)|Click a state for details

Most Underserved

Lowest density per capita — expansion opportunity

1. Texas184/100K
2. California210/100K
3. Washington228/100K
4. New York229/100K
5. Pennsylvania229/100K

Most Saturated

Highest density per capita — competitive markets

1. North Dakota408/100K
2. Alaska382/100K
3. Montana382/100K
4. Rhode Island382/100K
5. Delaware380/100K

Most Establishments

Largest franchise markets by total count

1. California81,900
2. Texas56,200
3. Florida52,400
4. New York44,800
5. Illinois30,800

All 50 States + DC

StateDensityEstablishmentsOutputEmploymentTop BrandRegistration
North Dakota4083,200$3.2B31,000—RegistrationBrowse →
Alaska3822,800$3.1B27,000—ExemptBrowse →
Montana3824,200$4.1B41,000—ExemptBrowse →
Rhode Island3824,200$4.6B41,000—RegistrationBrowse →
Delaware3803,800$4.2B37,000—ExemptBrowse →
Maine3715,200$5.1B51,000—ExemptBrowse →
Vermont3712,400$2.4B24,000—ExemptBrowse →
Hawaii3645,100$6.2B50,000—RegistrationBrowse →
South Dakota3533,200$3.1B31,000—RegistrationBrowse →
New Hampshire3434,800$5.2B47,000—ExemptBrowse →
Wyoming3422,000$2.0B19,000—ExemptBrowse →
Idaho3406,800$6.8B66,000—ExemptBrowse →
Connecticut32811,800$14.1B115,000—ExemptBrowse →
Arkansas3179,500$9.2B92,000—ExemptBrowse →
Colorado29717,200$20.8B175,000—ExemptBrowse →
Nebraska2905,800$5.8B57,000—ExemptBrowse →
Nevada2889,200$10.8B91,000—ExemptBrowse →
Utah2889,800$11.2B97,000—ExemptBrowse →
Alabama27814,200$13.8B138,000—ExemptBrowse →
Iowa2788,900$8.9B87,000—ExemptBrowse →
Kansas2697,800$7.6B76,000—ExemptBrowse →
New Mexico2675,600$5.4B55,000—ExemptBrowse →
West Virginia2674,800$4.4B46,000—ExemptBrowse →
Mississippi2627,600$7.1B74,000—ExemptBrowse →
Minnesota26014,800$16.8B146,000—RegistrationBrowse →
Kentucky25811,600$11.2B113,000—ExemptBrowse →
Oregon25710,800$12.2B106,000—RegistrationBrowse →
Arizona25518,900$21.4B195,000—ExemptBrowse →
Massachusetts25117,600$21.2B174,000—ExemptBrowse →
South Carolina24913,200$13.6B130,000—ExemptBrowse →
Louisiana24811,400$11.8B112,000—ExemptBrowse →
Missouri24815,400$15.8B151,000—ExemptBrowse →
Georgia24626,800$29.5B265,000—ExemptBrowse →
Illinois24630,800$35.8B305,000—RegistrationBrowse →
Maryland24515,200$18.2B150,000—RegistrationBrowse →
New Jersey24522,800$27.8B226,000—ExemptBrowse →
Oklahoma2459,800$9.6B96,000—ExemptBrowse →
Tennessee24217,200$19.2B170,000—ExemptBrowse →
Virginia23920,800$24.2B205,000—RegistrationBrowse →
Indiana23816,200$17.2B158,000—RegistrationBrowse →
Michigan23823,800$25.8B235,000—RegistrationBrowse →
North Carolina23625,200$28.2B249,000—ExemptBrowse →
Ohio23627,800$29.2B275,000—ExemptBrowse →
Wisconsin23413,800$14.2B136,000—RegistrationBrowse →
Florida23252,400$60.8B528,000—FilingBrowse →
New York22944,800$52.8B445,000—RegistrationBrowse →
Pennsylvania22929,800$32.8B295,000—ExemptBrowse →
Washington22817,800$22.2B178,000—RegistrationBrowse →
California21081,900$96.2B812,000—RegistrationBrowse →
Texas18456,200$62.8B561,000—ExemptBrowse →

Methodology

Data Sources

Franchise establishment, output, and employment figures from the IFA 2026 Franchising Economic Outlook state-level projections. Population data from US Census Bureau 2024 estimates.

Density Calculation

Franchise density is calculated as franchise establishments per 100,000 residents. States are color-coded from green (low density, potential opportunity) through yellow to red (high density, more competitive).

Registration Status

Franchise registration states require franchisors to register with state regulators before selling. Filing states require a notice of exemption. Exempt states rely solely on the FTC Franchise Rule.

Research Any Franchise Territory

FDDIQ has real FDD data on 5,800+ franchise brands including unit counts, growth rates, and investment ranges.

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