Crumbl Franchise Cost and Profits in 2026

Cost Breakdown

Revenue and Profit Analysis

The median Crumbl location generates $1,303,412 in annual revenue per the 2025 FDD Item 19 — well above the QSR franchise norm. However, Crumbl discloses revenue only: the Item 19 contains no franchisee-level cost or EBITDA data.

Applying a 13% estimated QSR margin to median revenue implies roughly $169,000 in annual EBITDA before debt service — but that is our estimate, not a company disclosure. With a 10% ongoing fee load and a ~$1.1M midpoint build-out, actual owner take-home depends heavily on rent, labor, and delivery-app economics in your market.

Revenue per dollar invested (midpoint): 1.15x.

Unit Count and System Health

Crumbl grew explosively from a single Utah store in 2017 to one of the fastest-expanding dessert franchises in the U.S., then entered a period of significant churn as the novelty-cookie wave cooled. Our corpus shows hundreds of net unit closures between 2022 and 2023 in tracked filings, though the system has since stabilized. Treat Item 20 outlet data in the latest Crumbl FDD profile as essential reading — unit turnover at this scale directly affects resale value and territory quality.

Key Risk Factors

• Revenue-only Item 19 — no disclosed franchisee costs or profits; you must build your own P&L model
• High build-out cost — $816K-$1.44M investment for a single cookie retail unit
• 10% ongoing fee load on gross sales, applied to a novelty-product category
• Unit churn — large net closures in recent filings signal franchisee stress and resale risk
• Trend dependence — revenue is tied to social-media-driven product hype cycles

Frequently Asked Questions