Marriott Franchise Cost and Profits in 2026

By FDDIQ Research Team | April 2026

Based on 2025 FDD Filing

Quick Summary

$131.4M

Midpoint Investment

7.0%

Total Fees

$16,918

Median Revenue

Net Growth

Cost Breakdown

Fee	Amount
Total Investment Range	$93.9M - $168.9M
Midpoint Investment	$131.4M
Royalty Rate	6.0%
Advertising Fund	1.0%
Total Ongoing Fees	7.0%

Revenue and Profit Analysis

The median Marriott franchise generates $16,918 in annual revenue. With estimated margins of 15%, that is approximately $2,537 in annual EBITDA.

Unit Count

Marriott has 245 franchised units. Added 0 net units

Frequently Asked Questions

How much do Marriott franchise owners make?

Based on the most recent FDD, the median Marriott location generates $16,918 in annual revenue. With estimated industry margins of 15%, that translates to approximately $2,537 in EBITDA before debt service.

What is the Marriott royalty rate?

Marriott charges a 6% royalty on gross sales plus a 1.0% advertising fund, for a total ongoing fee burden of 7.0%.

Is a Marriott franchise worth it?

Whether Marriott is worth it depends on your market, experience, and financial goals. Review the latest FDD thoroughly and validate with existing franchisees before investing.

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