Mrs. Fields Franchise Cost and Profits in 2026

By FDDIQ Research Team | April 2026

Based on 2025 FDD Filing

Quick Summary

$35,000

Franchise Fee

$342,355

Midpoint Investment

9.0%

Total Fees

$334,695

Median Revenue

-8

Net Closed

Cost Breakdown

Fee	Amount
Franchise Fee	$35,000
Total Investment Range	$188,860 - $495,850
Midpoint Investment	$342,355
Royalty Rate	6.0%
Advertising Fund	3.0%
Total Ongoing Fees	9.0%

Revenue and Profit Analysis

The median Mrs. Fields franchise generates $334,695 in annual revenue. With estimated margins of 13%, that is approximately $43,510 in annual EBITDA.

Revenue per dollar invested: 0.98x.

Unit Count

Mrs. Fields has 125 franchised units. Lost 8 net units (-6.2% decline).

SBA Loan Performance

SBA default rate: 0.0% across 1 loans. This is below the franchise industry average (~7-8%).

Key Risk Factors

Declining unit count (8 net closures)

Frequently Asked Questions

How much does a Mrs. Fields franchise cost?

A Mrs. Fields franchise requires a $35,000 franchise fee with total investment ranging from $188,860 to $495,850. The midpoint investment is approximately $342,355.

How much do Mrs. Fields franchise owners make?

Based on the most recent FDD, the median Mrs. Fields location generates $334,695 in annual revenue. With estimated industry margins of 13%, that translates to approximately $43,510 in EBITDA before debt service.

What is the Mrs. Fields royalty rate?

Mrs. Fields charges a 6% royalty on gross sales plus a 3.0% advertising fund, for a total ongoing fee burden of 9.0%.

Is a Mrs. Fields franchise worth it?

Whether Mrs. Fields is worth it depends on your market, experience, and financial goals. Key concerns include declining unit count (8 net closures). The brand has been contracting with 8 net closures. The SBA loan default rate is 0.0%. Review the latest FDD thoroughly and validate with existing franchisees before investing.

What is the Mrs. Fields franchise SBA loan default rate?

Based on SBA loan data, Mrs. Fields has a 0.0% default rate across 1 loans. This is below the overall franchise industry average.

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Detailed financial data, Item 20 outlet counts, litigation history, and more.

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