ActionCOACH vs ATAX

Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.

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ActionCOACH
Financial Services
Investment
$64K to $139K
Franchise fee
$45,000
Item 19 status
Revenue Only
Units
3
ATAX
Financial Services
Investment
$101K to $524K
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
38
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
MetricActionCOACHATAX
Franchise Fee
$45,000$35,000
Min Investment
$64K$101K
Max Investment
$139K$524K
Royalty Rate
10.0%14.0%
Ad Fund Rate
5.0%3.0%
Total Ongoing Burden
Royalty plus ad fund when available.
15.0%17.0%
Median Revenue (Item 19)
$158K$85K
Cash-on-Cash Return
Estimated when revenue and margin assumptions are available.
15.6%2.2%
Payback Period
6.4 yrs46.1 yrs
Revenue per Dollar Invested
1.56x0.27x
Franchised Units
338
1-Year Net Unit Change
-3-3
Net Unit Growth Rate
-75.0%-10.0%
Net Closure Rate
Net closure proxy based on disclosed unit change.
50.0%7.3%
SBA Default Rate
30.0%0.0%
SBA Loan Count
Use this to judge whether SBA default data is statistically meaningful.
208
Average SBA Loan Size
$154K$37K
Item 19 Status
Revenue OnlyCost Data Only
Has Item 19
✓ Yes✓ Yes
Data Quality Score
100100

What stands out

  • ActionCOACH opens at $64K to $139K, while ATAX ranges from $101K to $524K.
  • ActionCOACH shows an Item 19 disclosure; ATAX shows an Item 19 disclosure.
  • ActionCOACH has 3 franchised units versus 38 for ATAX.

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Last updated: April 2026