Assisted Living Locators vs HOME INSTEAD
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Assisted Living Locators
Senior Care
Investment
$75K to $95K
Franchise fee
$49,900
Item 19 status
Revenue Only
Units
11
HOME INSTEAD
Senior Care
Investment
$91K to $270K
Franchise fee
$54,000
Item 19 status
Revenue Only
Units
2
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Assisted Living Locators | HOME INSTEAD |
|---|---|---|
Franchise Fee | $49,900 | $54,000 |
Min Investment | $75K | $91K |
Max Investment | $95K | $270K |
Royalty Rate | 8.0% | 5.0% |
Ad Fund Rate | 2.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 10.0% | 7.0% |
Median Revenue (Item 19) | $140K | $2.3M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 13.3% | 137.9% |
Payback Period | 7.5 yrs | 0.7 yrs |
Revenue per Dollar Invested | 1.66x | 12.54x |
Franchised Units | 11 | 2 |
1-Year Net Unit Change | 17 | 1 |
Net Unit Growth Rate | 566.7% | 20.0% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 35.7% | 1.9% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 36 | 162 |
Average SBA Loan Size | $248K | $511K |
Item 19 Status | Revenue Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Assisted Living Locators opens at $75K to $95K, while HOME INSTEAD ranges from $91K to $270K.
- • Assisted Living Locators shows an Item 19 disclosure; HOME INSTEAD shows an Item 19 disclosure.
- • Assisted Living Locators has 11 franchised units versus 2 for HOME INSTEAD.
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Last updated: April 2026