Bonchon vs The Brass Tap
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Bonchon
Casual Dining
Investment
$262K to $1.3M
Franchise fee
$35,000
Item 19 status
Cost Data Only
Units
127
The Brass Tap
Casual Dining
Investment
$793K to $1.3M
Franchise fee
$25,000
Item 19 status
Revenue Only
Units
6
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Bonchon | The Brass Tap |
|---|---|---|
Franchise Fee | $35,000 | $25,000 |
Min Investment | $262K | $793K |
Max Investment | $1.3M | $1.3M |
Royalty Rate | 5.0% | 5.0% |
Ad Fund Rate | 4.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 7.0% |
Median Revenue (Item 19) | $1.0M | $1.3M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 1.3% | 3.8% |
Payback Period | 77.4 yrs | 26.2 yrs |
Revenue per Dollar Invested | 1.29x | 1.27x |
Franchised Units | 127 | 6 |
1-Year Net Unit Change | 16 | 7 |
Net Unit Growth Rate | 266.7% | 116.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 13.3% | 4.8% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 38 | 67 |
Average SBA Loan Size | $666K | $840K |
Item 19 Status | Cost Data Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Bonchon opens at $262K to $1.3M, while The Brass Tap ranges from $793K to $1.3M.
- • Bonchon shows an Item 19 disclosure; The Brass Tap shows an Item 19 disclosure.
- • Bonchon has 127 franchised units versus 6 for The Brass Tap.
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Last updated: April 2026