Comfort Keepers vs Elements Therapeutic Massage
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Comfort Keepers
Health/Wellness
Investment
$120K to $191K
Franchise fee
$55,000
Item 19 status
Revenue Only
Units
529
Elements Therapeutic Massage
Health/Wellness
Investment
$516K to $730K
Franchise fee
$40,000
Item 19 status
Cost Data Only
Units
244
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Comfort Keepers | Elements Therapeutic Massage |
|---|---|---|
Franchise Fee | $55,000 | $40,000 |
Min Investment | $120K | $516K |
Max Investment | $191K | $730K |
Royalty Rate | 5.0% | 6.0% |
Ad Fund Rate | 2.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 7.0% | 8.0% |
Median Revenue (Item 19) | $857K | $832K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 71.8% | 16.0% |
Payback Period | 1.4 yrs | 6.2 yrs |
Revenue per Dollar Invested | 5.52x | 1.34x |
Franchised Units | 529 | 244 |
1-Year Net Unit Change | 49 | -5 |
Net Unit Growth Rate | 9.2% | -2.0% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | 2.0% |
SBA Default Rate | 3.2% | 2.9% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 102 | 74 |
Average SBA Loan Size | $665K | $245K |
Item 19 Status | Revenue Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Comfort Keepers opens at $120K to $191K, while Elements Therapeutic Massage ranges from $516K to $730K.
- • Comfort Keepers shows an Item 19 disclosure; Elements Therapeutic Massage shows an Item 19 disclosure.
- • Comfort Keepers has 529 franchised units versus 244 for Elements Therapeutic Massage.
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Last updated: April 2026