Dogtopia vs EarthWise Pet
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Dogtopia
Pet Services
Investment
$543K to $1.4M
Franchise fee
$49,500
Item 19 status
Full Disclosure
Units
205
EarthWise Pet
Pet Services
Investment
$288K to $828K
Franchise fee
$45,000
Item 19 status
Cost Data Only
Units
123
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | Dogtopia | EarthWise Pet |
|---|---|---|
Franchise Fee | $49,500 | $45,000 |
Min Investment | $543K | $288K |
Max Investment | $1.4M | $828K |
Royalty Rate | 7.0% | 5.0% |
Ad Fund Rate | 2.0% | 1.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 6.5% |
Median Revenue (Item 19) | $905K | $478K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 12.1% | 13.3% |
Payback Period | 8.3 yrs | 7.5 yrs |
Revenue per Dollar Invested | 0.93x | 0.86x |
Franchised Units | 205 | 123 |
1-Year Net Unit Change | 19 | -33 |
Net Unit Growth Rate | 10.9% | -21.2% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | 21.2% |
SBA Default Rate | 3.5% | 18.8% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 166 | 48 |
Average SBA Loan Size | $753K | $418K |
Item 19 Status | Full Disclosure | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Dogtopia opens at $543K to $1.4M, while EarthWise Pet ranges from $288K to $828K.
- • Dogtopia shows an Item 19 disclosure; EarthWise Pet shows an Item 19 disclosure.
- • Dogtopia has 205 franchised units versus 123 for EarthWise Pet.
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Last updated: April 2026