FirstLight HomeCare vs Massage Heights
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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FirstLight HomeCare
Health/Wellness
Investment
$127K to $219K
Franchise fee
$50,000
Item 19 status
Revenue Only
Units
203
Massage Heights
Health/Wellness
Investment
$472K to $552K
Franchise fee
$49,500
Item 19 status
Revenue Only
Units
103
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | FirstLight HomeCare | Massage Heights |
|---|---|---|
Franchise Fee | $50,000 | $49,500 |
Min Investment | $127K | $472K |
Max Investment | $219K | $552K |
Royalty Rate | 5.0% | 6.0% |
Ad Fund Rate | 1.0% | 3.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 6.0% | 9.0% |
Median Revenue (Item 19) | $1.1M | $948K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 91.9% | 20.4% |
Payback Period | 1.1 yrs | 4.9 yrs |
Revenue per Dollar Invested | 6.56x | 1.85x |
Franchised Units | 203 | 103 |
1-Year Net Unit Change | 35 | -4 |
Net Unit Growth Rate | 17.9% | -3.9% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | 3.7% |
SBA Default Rate | 10.7% | 18.8% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 62 | 107 |
Average SBA Loan Size | $215K | $400K |
Item 19 Status | Revenue Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • FirstLight HomeCare opens at $127K to $219K, while Massage Heights ranges from $472K to $552K.
- • FirstLight HomeCare shows an Item 19 disclosure; Massage Heights shows an Item 19 disclosure.
- • FirstLight HomeCare has 203 franchised units versus 103 for Massage Heights.
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Last updated: April 2026