Hommati vs Real Deals on Home Décor®

Compare FDD disclosures, investment range, royalty and ad fund burden, SBA lending outcomes, Item 20-style unit movement, Item 19 transparency, and data-confidence caveats with a permanent shareable URL.

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Hommati
Real Estate
Investment
$40K to $74K
Franchise fee
$44,900
Item 19 status
No Item 19
Confidence
High Confidence
Units
128
Real Deals on Home Décor®
Real Estate
Investment
$143K to $268K
Franchise fee
$30,000
Item 19 status
Revenue Only
Confidence
High Confidence
Units
8
Lower entry cost
Leans left
Based on disclosed minimum initial investment only; buyer cash needs may be higher after working capital, lease, and financing assumptions.
Better disclosed economics
Real Deals on Home Décor®
Uses the same Item 19 transparency hierarchy shown on franchise pages and rankings.
Lower SBA default risk
Even
Treat low-loan brands carefully; sample size and SBA borrower mix matter.
MetricHommatiReal Deals on Home Décor®
Franchise Fee
From disclosed FDD fee data when available; excludes buyer-specific legal, diligence, and financing costs.
$44,900$30,000
Min Investment
Lower bound of disclosed initial investment range, not a recommended capital budget.
$40K$143K
Max Investment
Upper end of FDD range; still reconcile to site, lease, buildout, and working-capital assumptions.
$74K$268K
Royalty Rate
Ongoing royalty burden before local store economics and owner salary.
8.0%5.0%
Ad Fund Rate
National/brand fund rate when disclosed; local marketing may be additive.
4.0%1.5%
Total Ongoing Burden
Royalty plus ad fund when available.
12.0%6.5%
Median Revenue (Item 19)
Only meaningful when the franchisor provides an Item 19 financial-performance representation.
$98K$337K
Cash-on-Cash Return
Estimated when revenue and margin assumptions are available.
13.8%22.1%
Payback Period
7.3 yrs4.5 yrs
Revenue per Dollar Invested
1.72x1.64x
Franchised Units
Latest disclosed franchised-unit count in the corpus.
1288
1-Year Net Unit Change
Item 20-style system movement signal; investigate transfers, closures, and refranchising before assuming organic growth.
-160
Net Unit Growth Rate
-11.4%N/A
Net Closure Rate
Net closure proxy based on disclosed unit change.
11.1%N/A
SBA Default Rate
Historical SBA performance for matched loans, not a prediction for a new buyer or location.
0.0%0.0%
SBA Loan Count
Use this to judge whether SBA default data is statistically meaningful.
510
Average SBA Loan Size
$70K$129K
Item 19 Status
Canonical transparency badge used across franchise, ranking, and compare surfaces.
No Item 19Revenue Only
Has Item 19
✓ Yes✓ Yes
Data Confidence
Derived from the same data-quality thresholds used on franchise pages.
High Confidence · 100/100High Confidence · 100/100

What stands out

  • Hommati discloses an initial investment range of $40K to $74K, while Real Deals on Home Décor® discloses $143K to $268K. Treat these as FDD ranges, not a full purchase budget.
  • Hommati shows an Item 19 financial-performance disclosure; Real Deals on Home Décor® shows an Item 19 financial-performance disclosure. Missing Item 19 data should narrow confidence, not automatically kill a brand.
  • Hommati has 128 franchised units versus 8 for Real Deals on Home Décor®; use one-year net unit movement and closure proxies as early diligence signals, not final underwriting.

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Last updated: May 2026