Learning Express vs Primrose Schools
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Learning Express
Education/Tutoring
Investment
$201K to $388K
Franchise fee
$40,000
Item 19 status
Revenue Only
Units
88
Primrose Schools
Education/Tutoring
Investment
$743K to $8.6M
Franchise fee
$80,000
Item 19 status
Full Disclosure
Units
22
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Even
Treat low-loan brands carefully, sample size matters.
| Metric | Learning Express | Primrose Schools |
|---|---|---|
Franchise Fee | $40,000 | $80,000 |
Min Investment | $201K | $743K |
Max Investment | $388K | $8.6M |
Royalty Rate | 5.0% | 7.0% |
Ad Fund Rate | 1.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 6.0% | 9.0% |
Median Revenue (Item 19) | $820K | $2.7M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 66.8% | 11.9% |
Payback Period | 1.5 yrs | 8.4 yrs |
Revenue per Dollar Invested | 2.79x | 0.57x |
Franchised Units | 88 | 22 |
1-Year Net Unit Change | -2 | -2 |
Net Unit Growth Rate | -2.2% | -11.1% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 2.2% | 8.3% |
SBA Default Rate | 0.0% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 15 | 385 |
Average SBA Loan Size | $296K | $2.4M |
Item 19 Status | Revenue Only | Full Disclosure |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Learning Express opens at $201K to $388K, while Primrose Schools ranges from $743K to $8.6M.
- • Learning Express shows an Item 19 disclosure; Primrose Schools shows an Item 19 disclosure.
- • Learning Express has 88 franchised units versus 22 for Primrose Schools.
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Last updated: April 2026