Liberty Tax Service vs AdviCoach
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Liberty Tax Service
Financial Services
Investment
$50K to $71K
Franchise fee
$25,000
Item 19 status
Cost Data Only
Units
1,813
AdviCoach
Financial Services
Investment
$79K to $89K
Franchise fee
$55,000
Item 19 status
No Item 19
Units
N/A
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Liberty Tax Service
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Liberty Tax Service | AdviCoach |
|---|---|---|
Franchise Fee | $25,000 | $55,000 |
Min Investment | $50K | $79K |
Max Investment | $71K | $89K |
Royalty Rate | 14.0% | N/A |
Ad Fund Rate | 5.0% | N/A |
Total Ongoing Burden Royalty plus ad fund when available. | 19.0% | N/A |
Median Revenue (Item 19) | $132K | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 13.1% | N/A |
Payback Period | 7.6 yrs | N/A |
Revenue per Dollar Invested | 2.18x | N/A |
Franchised Units | 1,813 | N/A |
1-Year Net Unit Change | -121 | N/A |
Net Unit Growth Rate | -6.1% | N/A |
Net Closure Rate Net closure proxy based on disclosed unit change. | 6.3% | N/A |
SBA Default Rate | 10.0% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 174 | 2 |
Average SBA Loan Size | $213K | $338K |
Item 19 Status | Cost Data Only | No Item 19 |
Has Item 19 | ✓ Yes | No |
Data Quality Score | 100 | 38 |
What stands out
- • Liberty Tax Service opens at $50K to $71K, while AdviCoach ranges from $79K to $89K.
- • Liberty Tax Service shows an Item 19 disclosure; AdviCoach shows no Item 19 disclosure.
- • Liberty Tax Service has 1,813 franchised units versus N/A for AdviCoach.
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Last updated: April 2026