Liberty Tax Service vs THE EXERCISE COACH
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Liberty Tax Service
Financial Services
Investment
$50K to $71K
Franchise fee
$25,000
Item 19 status
Cost Data Only
Units
1,813
THE EXERCISE COACH
Financial Services
Investment
$260K to $390K
Franchise fee
$49,500
Item 19 status
Revenue Only
Units
25
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | Liberty Tax Service | THE EXERCISE COACH |
|---|---|---|
Franchise Fee | $25,000 | $49,500 |
Min Investment | $50K | $260K |
Max Investment | $71K | $390K |
Royalty Rate | 14.0% | 6.0% |
Ad Fund Rate | 5.0% | 1.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 19.0% | 7.0% |
Median Revenue (Item 19) | $132K | $279K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 13.1% | 15.5% |
Payback Period | 7.6 yrs | 6.5 yrs |
Revenue per Dollar Invested | 2.18x | 0.86x |
Franchised Units | 1,813 | 25 |
1-Year Net Unit Change | -121 | -5 |
Net Unit Growth Rate | -6.1% | -13.2% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 6.3% | 16.7% |
SBA Default Rate | 10.0% | 12.1% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 174 | 98 |
Average SBA Loan Size | $213K | $181K |
Item 19 Status | Cost Data Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Liberty Tax Service opens at $50K to $71K, while THE EXERCISE COACH ranges from $260K to $390K.
- • Liberty Tax Service shows an Item 19 disclosure; THE EXERCISE COACH shows an Item 19 disclosure.
- • Liberty Tax Service has 1,813 franchised units versus 25 for THE EXERCISE COACH.
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Last updated: April 2026