Marco’s Pizza vs Scooter's Coffee
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Marco’s Pizza
QSR
Investment
$287K to $807K
Franchise fee
$25,000
Item 19 status
Revenue Only
Units
53
Scooter's Coffee
QSR
Investment
$692K to $1.5M
Franchise fee
$40,000
Item 19 status
Full Disclosure
Units
729
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Marco’s Pizza | Scooter's Coffee |
|---|---|---|
Franchise Fee | $25,000 | $40,000 |
Min Investment | $287K | $692K |
Max Investment | $807K | $1.5M |
Royalty Rate | 5.5% | 6.0% |
Ad Fund Rate | 4.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.5% | 8.0% |
Median Revenue (Item 19) | $886K | $881K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 5.7% | 4.0% |
Payback Period | 17.6 yrs | 25.2 yrs |
Revenue per Dollar Invested | 1.62x | 0.80x |
Franchised Units | 53 | 729 |
1-Year Net Unit Change | -10 | 99 |
Net Unit Growth Rate | -15.2% | 18.9% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 15.9% | N/A |
SBA Default Rate | 6.0% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 468 | 12 |
Average SBA Loan Size | $367K | $268K |
Item 19 Status | Revenue Only | Full Disclosure |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Marco’s Pizza opens at $287K to $807K, while Scooter's Coffee ranges from $692K to $1.5M.
- • Marco’s Pizza shows an Item 19 disclosure; Scooter's Coffee shows an Item 19 disclosure.
- • Marco’s Pizza has 53 franchised units versus 729 for Scooter's Coffee.
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Last updated: April 2026