MR. APPLIANCE vs ZAGG
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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MR. APPLIANCE
Technology
Investment
$117K to $215K
Franchise fee
$63,750
Item 19 status
Cost Data Only
Units
325
ZAGG
Technology
Investment
$49K to $109K
Franchise fee
$15,000
Item 19 status
Revenue Only
Units
98
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | MR. APPLIANCE | ZAGG |
|---|---|---|
Franchise Fee | $63,750 | $15,000 |
Min Investment | $117K | $49K |
Max Investment | $215K | $109K |
Royalty Rate | 5.0% | 5.0% |
Ad Fund Rate | 2.0% | 0.5% |
Total Ongoing Burden Royalty plus ad fund when available. | 7.0% | 5.5% |
Median Revenue (Item 19) | N/A | $21K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | 5.3% |
Payback Period | N/A | 18.9 yrs |
Revenue per Dollar Invested | N/A | 0.27x |
Franchised Units | 325 | 98 |
1-Year Net Unit Change | -15 | 1 |
Net Unit Growth Rate | -4.6% | 1.0% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 4.4% | N/A |
SBA Default Rate | 44.4% | 0.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 137 | 1 |
Average SBA Loan Size | $188K | $150K |
Item 19 Status | Cost Data Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 100 |
What stands out
- • MR. APPLIANCE opens at $117K to $215K, while ZAGG ranges from $49K to $109K.
- • MR. APPLIANCE shows an Item 19 disclosure; ZAGG shows an Item 19 disclosure.
- • MR. APPLIANCE has 325 franchised units versus 98 for ZAGG.
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Last updated: April 2026