Is a Mrs. Fields Franchise Worth It?

A data-driven verdict based on FDD analysis and real SBA loan outcomes.

Verdict: Proceed with Caution
  • Negative unit growth (-6.4%)

The Numbers

Franchise Fee:
$35K
Total Investment:
$189K – $496K
Royalty Rate:
6.0%
Median Revenue (Item 19):
$335K
1-Year Unit Growth:
-6.4%
SBA Default Rate:
0.0%

What Franchisees Are Saying

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Potential Red Flags

  • Negative unit growth (-6.4%)

Always perform your own due diligence and consult with a qualified franchise attorney.

Bottom Line

Based on the data, Mrs. Fields presents a Proceed with Caution opportunity for a franchise buyer. We recommend a full FDD analysis for a deeper dive.

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Last updated: April 2026