Franchisor

A franchisor is the company or entity that owns the brand, trademarks, and business system and grants franchisees the right to operate locations using that system. The franchisor develops the business model, creates operational standards and procedures, provides initial and ongoing training, conducts national marketing, manages the supply chain, and enforces brand consistency across all locations. In exchange, the franchisor collects franchise fees, ongoing royalties, and advertising fund contributions from franchisees. A franchisor's primary assets are its brand equity, operating system, and franchise network. The strength of a franchise system depends heavily on the franchisor's financial stability, management quality, and commitment to supporting franchisee success.