Worth It?HistoryDatabaseCompareDistress SignalsFDD Changes
RetailLimited DataItem 19: ✓ DisclosedQuality: 60/100

Dig This

Based on 2016 FDD · 1 filing in corpus

FranchiseIQ Score
59
C
Moderate Risk
Composite score based on SBA default rate, unit growth, disclosure quality & investment efficiency.
Full analysis unlocks:
✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises
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Total Investment Range$367K – $1.3M
MinMid: $838KMax

Key Metrics

Franchise Fee
$75K
Royalty Rate
7%
Ad Fund Rate
1%
Total Burden
8.0%
Royalty + ad fund
Units (2023)
—
Net Unit Growth
→ —
Year over year
Cash-on-Cash Return
~8–15%
Annual estimated return
Payback Period
~5–12 yrs
Break-even timeline
SBA Default Rate
~3–8%
Fewer than 50 loans on record
Median Revenue
~$800K–$2M
Item 19 disclosed
Red Flags Assessment
LOW: Single-year corpus
LOW ×1
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SBA default rate, Risk Score, CoC%, investment benchmarks, and unit growth for Dig This.

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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

Dig This vs. Retail Average

MetricDig ThisRetail Avg
SBA Default Rate—8.1%
Cash-on-Cash Return—11.2%
Total Investment$838K$290K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

Compare

Dig This vs Winnie CoutureDig This vs Paniq RoomDig This vs DYSTOPIA RISING

Similar Franchises · Retail

Winnie Couture
Limited Data
$223K–$378K
Paniq Room
Limited Data
$350K–$3.0M
DYSTOPIA RISING
Limited Data
$4K–$10K
Winnie Couture
$223K – $378K
Paniq Room
$350K – $3.0M
DYSTOPIA RISING
$4K – $10K
Cell Phone Repair
$78K – $203K

Questions to Ask Before You Sign

5 data-driven questions every Dig This franchise buyer should ask.

  1. 1.What is Dig This's SBA default rate compared to its competitors?Learn more →
  2. 2.Does Dig This disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for Dig This →Validation call guide →

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Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.