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TravelLimited DataItem 19: ✓ DisclosedQuality: 83/100

Motto by Hilton

Based on 2025 FDD · 2 filings in corpus

FranchiseIQ Score
62
C
Moderate Risk
Composite score based on SBA default rate, unit growth, disclosure quality & investment efficiency.
Full analysis unlocks:
✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises
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Total Investment Range$19.2M – $91.0M
MinMid: $55.1MMax

Key Metrics

Franchise Fee
$100K
Royalty Rate
5.5%
Ad Fund Rate
4%
Total Burden
9.5%
Royalty + ad fund
Units (2023)
1
0 vs prior yr
Net Unit Growth
→ —
Year over year
Cash-on-Cash Return
~8–15%
Annual estimated return
Payback Period
~5–12 yrs
Break-even timeline
SBA Default Rate
~3–8%
Fewer than 50 loans on record
Median Revenue
~$800K–$2M
Item 19 disclosed
Premium Data

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SBA default rate, Risk Score, CoC%, investment benchmarks, and unit growth for Motto by Hilton.

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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

Motto by Hilton vs. Travel Average

MetricMotto by HiltonTravel Avg
SBA Default Rate—7.2%
Cash-on-Cash Return—15.5%
Total Investment$55.1M$250K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

Compare

Motto by Hilton vs Signature InnMotto by Hilton vs WOODSPRING SUITESMotto by Hilton vs SureStay

Similar Franchises · Travel

Signature Inn
Limited Data
$256K–$6.6M
WOODSPRING SUITES
Limited Data
$8.2M–$13.3M
SureStay
Limited Data
$168K–$13.7M
Signature Inn
$256K – $6.6M
WOODSPRING SUITES
$8.2M – $13.3M
SureStay
$168K – $13.7M
Red Lion Hotels Franchising, Inc.
$646K – $8.7M

Questions to Ask Before You Sign

5 data-driven questions every Motto by Hilton franchise buyer should ask.

  1. 1.What is Motto by Hilton's SBA default rate compared to its competitors?Learn more →
  2. 2.Does Motto by Hilton disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for Motto by Hilton →Validation call guide →

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Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.