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RetailLimited DataItem 19: ✓ DisclosedQuality: 85/100

Museum of Illusions

Based on 2025 FDD · 5 filings in corpus

FranchiseIQ Score
53
C
Moderate Risk
Composite score based on SBA default rate, unit growth, disclosure quality & investment efficiency.
Full analysis unlocks:
✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises
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Total Investment Range$1.9M – $6.6M
MinMid: $4.2MMax

Key Metrics

Franchise Fee
$100K
Royalty Rate
15%
Ad Fund Rate
5%
Total Burden
20.0%
Royalty + ad fund
Units (2023)
3
-2 vs prior yr
Net Unit Growth
↓ -100.0%
Year over year
Cash-on-Cash Return
~8–15%
Annual estimated return
Payback Period
~5–12 yrs
Break-even timeline
SBA Default Rate
~3–8%
Fewer than 50 loans on record
Median Revenue
~$800K–$2M
Item 19 disclosed
Red Flags Assessment
MEDIUM: Royalty burden above 10% · MEDIUM: Significant unit decline
MED ×2
Premium Data

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SBA default rate, Risk Score, CoC%, investment benchmarks, and unit growth for Museum of Illusions.

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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

Museum of Illusions vs. Retail Average

MetricMuseum of IllusionsRetail Avg
SBA Default Rate—8.1%
Cash-on-Cash Return—11.2%
Total Investment$4.2M$290K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

Compare

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$350K–$3.0M
DYSTOPIA RISING
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$4K–$10K
Winnie Couture
$223K – $378K
Paniq Room
$350K – $3.0M
DYSTOPIA RISING
$4K – $10K
Cell Phone Repair
$78K – $203K

Questions to Ask Before You Sign

5 data-driven questions every Museum of Illusions franchise buyer should ask.

  1. 1.What is Museum of Illusions's SBA default rate compared to its competitors?Learn more →
  2. 2.Does Museum of Illusions disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for Museum of Illusions →Validation call guide →

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Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.