ActionCOACH vs Liberty Tax Service
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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ActionCOACH
Financial Services
Investment
$64K to $139K
Franchise fee
$45,000
Item 19 status
Revenue Only
Units
3
Liberty Tax Service
Financial Services
Investment
$50K to $71K
Franchise fee
$25,000
Item 19 status
Cost Data Only
Units
1,813
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | ActionCOACH | Liberty Tax Service |
|---|---|---|
Franchise Fee | $45,000 | $25,000 |
Min Investment | $64K | $50K |
Max Investment | $139K | $71K |
Royalty Rate | 10.0% | 14.0% |
Ad Fund Rate | 5.0% | 5.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 15.0% | 19.0% |
Median Revenue (Item 19) | $158K | $132K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 15.6% | 13.1% |
Payback Period | 6.4 yrs | 7.6 yrs |
Revenue per Dollar Invested | 1.56x | 2.18x |
Franchised Units | 3 | 1,813 |
1-Year Net Unit Change | -3 | -121 |
Net Unit Growth Rate | -75.0% | -6.1% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 50.0% | 6.3% |
SBA Default Rate | 30.0% | 10.0% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 20 | 174 |
Average SBA Loan Size | $154K | $213K |
Item 19 Status | Revenue Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • ActionCOACH opens at $64K to $139K, while Liberty Tax Service ranges from $50K to $71K.
- • ActionCOACH shows an Item 19 disclosure; Liberty Tax Service shows an Item 19 disclosure.
- • ActionCOACH has 3 franchised units versus 1,813 for Liberty Tax Service.
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Last updated: April 2026