Denny's vs The Brass Tap
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Denny's
Casual Dining
Investment
$255K to $3.1M
Franchise fee
$30,000
Item 19 status
Full Disclosure
Units
1,342
The Brass Tap
Casual Dining
Investment
$793K to $1.3M
Franchise fee
$25,000
Item 19 status
Revenue Only
Units
6
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | Denny's | The Brass Tap |
|---|---|---|
Franchise Fee | $30,000 | $25,000 |
Min Investment | $255K | $793K |
Max Investment | $3.1M | $1.3M |
Royalty Rate | 4.5% | 5.0% |
Ad Fund Rate | 3.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 7.5% | 7.0% |
Median Revenue (Item 19) | $1.8M | $1.3M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 2.7% | 3.8% |
Payback Period | 36.7 yrs | 26.2 yrs |
Revenue per Dollar Invested | 1.09x | 1.27x |
Franchised Units | 1,342 | 6 |
1-Year Net Unit Change | -37 | 7 |
Net Unit Growth Rate | -2.7% | 116.7% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 2.7% | N/A |
SBA Default Rate | 2.6% | 4.8% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 55 | 67 |
Average SBA Loan Size | $928K | $840K |
Item 19 Status | Full Disclosure | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Denny's opens at $255K to $3.1M, while The Brass Tap ranges from $793K to $1.3M.
- • Denny's shows an Item 19 disclosure; The Brass Tap shows an Item 19 disclosure.
- • Denny's has 1,342 franchised units versus 6 for The Brass Tap.
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Last updated: April 2026