Kid to Kid vs Once Upon A Child
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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Kid to Kid
Child Services
Investment
$327K to $587K
Franchise fee
$25,000
Item 19 status
Cost Data Only
Units
4
Once Upon A Child
Child Services
Investment
$356K to $486K
Franchise fee
$25,000
Item 19 status
No Item 19
Units
10
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | Kid to Kid | Once Upon A Child |
|---|---|---|
Franchise Fee | $25,000 | $25,000 |
Min Investment | $327K | $356K |
Max Investment | $587K | $486K |
Royalty Rate | 5.0% | 5.0% |
Ad Fund Rate | 0.5% | 3.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 5.5% | 8.0% |
Median Revenue (Item 19) | $937K | $1.2M |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 50.3% | 61.6% |
Payback Period | 2.0 yrs | 1.6 yrs |
Revenue per Dollar Invested | 2.05x | 2.80x |
Franchised Units | 4 | 10 |
1-Year Net Unit Change | 2 | 4 |
Net Unit Growth Rate | 33.3% | 80.0% |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 12.9% | 2.6% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 65 | 177 |
Average SBA Loan Size | $300K | $252K |
Item 19 Status | Cost Data Only | No Item 19 |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • Kid to Kid opens at $327K to $587K, while Once Upon A Child ranges from $356K to $486K.
- • Kid to Kid shows an Item 19 disclosure; Once Upon A Child shows an Item 19 disclosure.
- • Kid to Kid has 4 franchised units versus 10 for Once Upon A Child.
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Last updated: April 2026