ActionCOACH vs THE EXERCISE COACH
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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ActionCOACH
Financial Services
Investment
$64K to $139K
Franchise fee
$45,000
Item 19 status
Revenue Only
Units
3
THE EXERCISE COACH
Financial Services
Investment
$260K to $390K
Franchise fee
$49,500
Item 19 status
Revenue Only
Units
25
Lower entry cost
Leans left
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans right
Treat low-loan brands carefully, sample size matters.
| Metric | ActionCOACH | THE EXERCISE COACH |
|---|---|---|
Franchise Fee | $45,000 | $49,500 |
Min Investment | $64K | $260K |
Max Investment | $139K | $390K |
Royalty Rate | 10.0% | 6.0% |
Ad Fund Rate | 5.0% | 1.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 15.0% | 7.0% |
Median Revenue (Item 19) | $158K | $279K |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | 15.6% | 15.5% |
Payback Period | 6.4 yrs | 6.5 yrs |
Revenue per Dollar Invested | 1.56x | 0.86x |
Franchised Units | 3 | 25 |
1-Year Net Unit Change | -3 | -5 |
Net Unit Growth Rate | -75.0% | -13.2% |
Net Closure Rate Net closure proxy based on disclosed unit change. | 50.0% | 16.7% |
SBA Default Rate | 30.0% | 12.1% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 20 | 98 |
Average SBA Loan Size | $154K | $181K |
Item 19 Status | Revenue Only | Revenue Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 100 | 100 |
What stands out
- • ActionCOACH opens at $64K to $139K, while THE EXERCISE COACH ranges from $260K to $390K.
- • ActionCOACH shows an Item 19 disclosure; THE EXERCISE COACH shows an Item 19 disclosure.
- • ActionCOACH has 3 franchised units versus 25 for THE EXERCISE COACH.
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Last updated: April 2026