PLANET FITNESS vs Polestar Franchising, LLC
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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PLANET FITNESS
Fitness
Investment
$1.5M to $5.2M
Franchise fee
$20,000
Item 19 status
Cost Data Only
Units
2,201
Polestar Franchising, LLC
Fitness
Investment
$122K to $197K
Franchise fee
$24,900
Item 19 status
N/A
Units
N/A
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Even
Treat low-loan brands carefully, sample size matters.
| Metric | PLANET FITNESS | Polestar Franchising, LLC |
|---|---|---|
Franchise Fee | $20,000 | $24,900 |
Min Investment | $1.5M | $122K |
Max Investment | $5.2M | $197K |
Royalty Rate | 7.0% | 6.0% |
Ad Fund Rate | 2.0% | 0.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 6.0% |
Median Revenue (Item 19) | N/A | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | N/A |
Payback Period | N/A | N/A |
Revenue per Dollar Invested | N/A | N/A |
Franchised Units | 2,201 | N/A |
1-Year Net Unit Change | 97 | N/A |
Net Unit Growth Rate | 4.7% | N/A |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 0.0% | N/A |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 136 | N/A |
Average SBA Loan Size | $1.0M | N/A |
Item 19 Status | Cost Data Only | N/A |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 60 |
What stands out
- • PLANET FITNESS opens at $1.5M to $5.2M, while Polestar Franchising, LLC ranges from $122K to $197K.
- • PLANET FITNESS shows an Item 19 disclosure; Polestar Franchising, LLC shows an Item 19 disclosure.
- • PLANET FITNESS has 2,201 franchised units versus N/A for Polestar Franchising, LLC.
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Last updated: April 2026