PLANET FITNESS vs Rush Cycle
Compare franchise fees, investment range, royalties, SBA lending performance, unit growth, and Item 19 transparency with a permanent shareable URL.
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PLANET FITNESS
Fitness
Investment
$1.5M to $5.2M
Franchise fee
$20,000
Item 19 status
Cost Data Only
Units
2,201
Rush Cycle
Fitness
Investment
$427K to $551K
Franchise fee
$45,000
Item 19 status
Cost Data Only
Units
3
Lower entry cost
Leans right
Based on minimum initial investment.
Better disclosed economics
Even
Uses Item 19 availability and transparency status.
Lower SBA default risk
Leans left
Treat low-loan brands carefully, sample size matters.
| Metric | PLANET FITNESS | Rush Cycle |
|---|---|---|
Franchise Fee | $20,000 | $45,000 |
Min Investment | $1.5M | $427K |
Max Investment | $5.2M | $551K |
Royalty Rate | 7.0% | 6.0% |
Ad Fund Rate | 2.0% | 2.0% |
Total Ongoing Burden Royalty plus ad fund when available. | 9.0% | 8.0% |
Median Revenue (Item 19) | N/A | N/A |
Cash-on-Cash Return Estimated when revenue and margin assumptions are available. | N/A | N/A |
Payback Period | N/A | N/A |
Revenue per Dollar Invested | N/A | N/A |
Franchised Units | 2,201 | 3 |
1-Year Net Unit Change | 97 | N/A |
Net Unit Growth Rate | 4.7% | N/A |
Net Closure Rate Net closure proxy based on disclosed unit change. | N/A | N/A |
SBA Default Rate | 0.0% | 58.3% |
SBA Loan Count Use this to judge whether SBA default data is statistically meaningful. | 136 | 14 |
Average SBA Loan Size | $1.0M | $334K |
Item 19 Status | Cost Data Only | Cost Data Only |
Has Item 19 | ✓ Yes | ✓ Yes |
Data Quality Score | 85 | 75 |
What stands out
- • PLANET FITNESS opens at $1.5M to $5.2M, while Rush Cycle ranges from $427K to $551K.
- • PLANET FITNESS shows an Item 19 disclosure; Rush Cycle shows an Item 19 disclosure.
- • PLANET FITNESS has 2,201 franchised units versus 3 for Rush Cycle.
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Last updated: April 2026