FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for PLANET FITNESS.
Based on 2025 FDD · 7 filings in corpus
Cost and profit at a glance
Based on FDDIQ's FDD corpus, a PLANET FITNESS franchise shows an estimated initial investment of $1.5M – $5.2M. The franchisor does not provide enough Item 19 data for a clean profit estimate. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.
Quick fee read: $20K franchise fee · 9% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.
PLANET FITNESS requires a total initial investment of $1.5M to $5.2M (midpoint approximately $3.4M), with an initial franchise fee of $20K. The ongoing fee burden is 9% (7% royalty plus 2% advertising fund). This is below the industry average of approximately 18.1%, leaving more margin for the operator.
PLANET FITNESS does not publicly disclose Item 19 financial performance data in their FDD. This is a significant transparency gap — franchisees must rely on validation calls and personal research rather than audited financial representations. Prospective buyers should demand current unit-level financials from existing operators during due diligence.
PLANET FITNESS operates approximately 2,201 franchised units. The brand is growing, with a 4.7% net unit increase year-over-year, indicating franchisee demand and system health. The SBA 7(a) loan default rate of 0.0% is well below the industry average of approximately 3.8%, indicating strong franchisee financial outcomes.
Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.
Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology
Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.
Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.
Real lending data from SBA 7(a) loans (2010-2022). 136 loans across 34 states.
Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.
PLANET FITNESS franchise costs $1.5M-$5.2M to open with a $20,000 franchise fee. 7% royalties.
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