Merry Maids Franchise Cost and Profit

Merry Maids requires a total initial investment of $127K to $170K (midpoint approximately $148K), with an initial franchise fee of $55K. The ongoing fee burden is 8.3% (7% royalty plus 1.3% advertising fund). This is below the industry average of approximately 15.5%, leaving more margin for the operator.

Merry Maids does not publicly disclose Item 19 financial performance data in their FDD. This is a significant transparency gap — franchisees must rely on validation calls and personal research rather than audited financial representations. Prospective buyers should demand current unit-level financials from existing operators during due diligence.

Merry Maids operates approximately 933 franchised units. However, the brand has been contracting with a 8.6% net unit decline, which may signal franchisee dissatisfaction, territory saturation, or competitive pressure. The SBA 7(a) loan default rate of 6.3% is in line with industry norms of approximately 7.2%.

Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.