FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for Roy Rogers.
Based on 2025 FDD · 6 filings in corpus
Cost and profit at a glance
Based on FDDIQ's FDD corpus, a Roy Rogers franchise shows an estimated initial investment of $755K – $2.1M. Reported owner economics show $224K. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.
Quick fee read: $30K franchise fee · 6.5% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.
Roy Rogers requires a total initial investment of $755K to $2.1M (midpoint approximately $1.4M), with an initial franchise fee of $30K. The ongoing fee burden is 6.5% (5% royalty plus 1.5% advertising fund). This is below the industry average of approximately 15.5%, leaving more margin for the operator.
According to Item 19 of the 2025 FDD, the median revenue for Roy Rogers locations is $1.7M. The implied franchisee EBITDA is approximately $224K, based on the margin assumptions disclosed in the FDD. The estimated cash-on-cash return is 15.5% with a payback period of approximately 6.4 years.
Roy Rogers operates approximately 0 franchised units. The SBA 7(a) loan default rate of 0.0% is well below the industry average of approximately 7.2%, indicating strong franchisee financial outcomes.
Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.
Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology
Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.
Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.
Real lending data from SBA 7(a) loans (2016-2019). 4 loans across 4 states.
Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.
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